Serious About The Science Behind The Sport

Our commitment to quality and performance is our priority; learn more about our brand and the people behind it who ensure everything we do is #fuelledbyscience.

Learn more from our ambassadors

We support a range of athletes across multiple disciples, learn more by clicking the icons
  • Max WillcocksUltra Trail Runner
  • Jonny JacobsStrength and Conditioning Coach and OCR Competitor
  • Eloise Du LuartAmateur Triathlete on the road to Pro
  • Ben GregoryTeam GB Decathlete
  • Alan MurchisonFormer Michelin Star Chef and endurance runner, now AG Duathlete
  • Adam Cracknell OCR Competitior

Max Willcocks

Ultra Endurance Runner

Max Willcocks is an ultra/trail runner, as well as a nutritionist with a background in strength and conditioning . He has raced in various events all over the world, from cross country skiing in the arctic to mountain running in the Colorado Rockies.

Jonny Jacobs

Personal Trainer and OCR competitor

Jonny has a MSc in Strength and Conditioning and works as a full-time PT in South West London. He has been working in the sport and fitness industry for over 15 years. Jonny turned a competitive OCR racer himself in 2015 and is aiming to qualify for the UK, European and World OCR champs to prove that training for strength and size goes hand in hand with endurance training.

Eloise Du Luart

Professional Triathlete

Eloise is a former lacrosse player, playing for 3 years as a member of the Senior and Junior England Lacrosse Squad. Eloise turned to triathlon when she started University in September 2012 following an injury in my Gap year that made her discover spinning. Since then Eloise has never looked back, becoming Age Group World Duathlon champions in her first year of racing and European Triathlon Champion the following year. Following graduation, Eloise is now training as a full-time triathlete, focusing on the middle distance events on a journey to become a professional athlete.

Ben Gregory

Professional Decathlete

Ben is a British Decathlete who hails from Wales. He is a two-time Commonwealth Games finalist and just missed out on Rio 2016. His next Goal is to qualify for Tokyo 2020.

Alan Murchison

Former Michelin Star Chef and endurance runner, now AG Duathlete

Alan Murchison is a former Michelin star chef who has over 25 years of experience working in some of the world's best restaurants. As a former International Endurance runner, Alan decided to quit the Michelin kitchens and combine his love for food and sport to start Performance Chef; a bespoke food and nutrition company for elite and amateur athletes. When he's not helping to fuel the world's best endurance athletes, Alan still competes as an AG duathlete and has earned 6 Gold medals in the last 3 seasons. He also regularly writes for key cycling media on the subject of nutrition

Adam Cracknell

Ultra Runner and OCR competitor

Adam is a former royal marine and since leaving in 2014 he has been on a mission to replicate the buzz of operating around the world, so he naturally fell into obstacle course racing and competed in the Spartan Race World Championships last year in Lake Tahoe. He is also partial to an ultra marathon and his ambition this year is to quality for the 2016 Spartan world champs and also compete in the Ultra Trail world tour.