SiS ANNOUNCES PARTNERSHIP WITH ELITE RUNNING TEAM AND
WOMEN’S WORLD MARATHON CHAMPION GOTYTOM GEBRESLASE
Science in Sport has signed a multi-year partnership with women’s world marathon champion Gotytom Gebreselase and the Elite Running Team (Elite Sports Marketing & Management).
Science in Sport is the endurance nutrition supplier to over 320 elite teams and institutions including the INEOS Grenadiers cycling team, Tottenham Hotspur FC and the Milwaukee Bucks basketball team. The knowledge, expertise and insight gained from its new partnership with the Elite Running Team, where world and Olympic champions rub shoulders with Kenya and Ethiopia’s most promising talents, will position SiS as the number-one brand in endurance running.
The Elite Running Team comprises over 100 athletes who compete at world-class level at distances from 800 metres to the marathon and it is one of the best running teams on the planet. Their star athlete, Gotytom Gebreslase, won the gold medal in the marathon at the 2022 World Athletics Championships. In 2021 she won the Berlin Marathon in her debut.
Chalu Deso won the first major Marathon of 2023 in Tokyo, crossing the finish line in 2:05:22, adding to his Paris Marathon victory last year, and on the track Selemon Barega won the gold medal in the 10,000 metres at the 2020 Tokyo Olympics.
The Elite Running Team also includes Ruti Aga, winner of the 2019 Tokyo Marathon; Lelisa Desisa, two-time Boston Marathon winner, 2018 New York Marathon winner and gold medallist in the marathon at the 2019 Doha World Championships; and Shura Kitata, the winner of the 2020 London Marathon.
Not only will Gebreslase and the world’s top endurance runners have access to the Science in Sport product line-up to support them in their training and racing, but through its flagship Performance Solutions programme SiS will conduct world-class science and research with the Elite Running Team athletes, including physiological performance tests, with the aim of developing a bespoke endurance running nutrition range that will push the limits of performance.