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NEVER SURRENDER WEEK
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A week dedicated to our athletes and teams that embody this spirit.

MANCHESTER UNITED

“Everyone knows we never give in”
Manchester United is one of the most prestigious, respected and determined teams in the world.
With a history built on a never surrender attitude, we take a look back at some of the most defining moments fuelling Manchester United for 12 years.

To celebrate Never Surrender week, we’ve created a bundle which includes a selection of products chosen by 5 of the worlds best athletes and teams. Shop now at the special price £30.

TEAM INEOS WITH CHRIS FROOME

“Pain is the friend that always tells the truth”
Four-time Tour de France winner and key Team INEOS rider, Chris Froome is one of the greatest cyclists of his generation.
We take a look back on Froome’s victory at the Giro d'Italia in 2018 and explore his ability to push his physical and mental limits during the iconic Stage 19 win on the Colle delle Finestre.

To celebrate Never Surrender week, we’ve created a bundle which includes a selection of products chosen by 5 of the worlds best athletes and teams. Shop now at the special price £30.

TAYLOR SPIVEY

“Grit is what's leftover when nothing's left.”
Taylor Spivey grew up on the beaches of California, quickly becoming one of the strongest female triathletes in the sport.
In 2014, Spivey suffered a serious injury crashing off her bike, leaving her unable to walk for months.
Even after a career threatening injury, find out what’s continuing to fuel Taylor’s drive to be the world’s best.

To celebrate Never Surrender week, we’ve created a bundle which includes a selection of products chosen by 5 of the worlds best athletes and teams. Shop now at the special price £30.

MARK CAVENDISH

“It’s win or nothing”.
2nd in the list of all time Tour de France stage winners and considered one of the greatest road sprinters of all time, Mark Cavendish truly is a cycling icon.
After three years of illness, a nightmare run of injuries and a change in team, Cav is fighting back.
A career made out of bouncing back against the odds, find out what keeps him pushing to be the greatest.

To celebrate Never Surrender week, we’ve created a bundle which includes a selection of products chosen by 5 of the worlds best athletes and teams. Shop now at the special price £30.

ADAM PEATY

“I love pain. It makes me grow.“
A career defined by dominance and breaking his own personal barriers, Adam Peaty is only concerned with progression.
We seek to understand the man behind this “attack, attack, attack” mentality.
A man who pushes himself beyond the pain barrier day after day, in pursuit of total supremacy in the water.

To celebrate Never Surrender week, we’ve created a bundle which includes a selection of products chosen by 5 of the worlds best athletes and teams. Shop now at the special price £30.