Introducing Performance Solutions by Science in Sport
Science in Sport is today launching Performance Solutions, a ground-breaking sports research and nutrition service designed to elevate elite teams and athletes to the next level of performance.
The world-first service will see experts from SiS’s Performance Solutions team embedded in the performance staff of Team INEOS Cycling, INEOS TEAM UK, British swimmer Adam Peaty and the England Women’s Football Teams to undertake cutting-edge research and deliver bespoke solutions to improve their performances.
Performance Solution’s dedicated and tailored approach will combine world-leading research on sports nutrition with the application of bespoke delivery strategies to meet the complex and varying needs of different athletes.
The service will be delivered by dedicated SiS nutritionists, working in close collaboration with the England Women’s Football Teams, Adam Peaty, Team INEOS Cycling and INEOS TEAM UK. In each occasion, SiS experts will be embedded within each partners’ performance teams.
Performance Solutions have also partnered with Liverpool John Moores University, one of the world’s leading academic institutes on sports science, allowing the SiS team to access the university’s best-in-class sports laboratories and academic staff to conduct research and tailor bespoke performance solutions for their partners.
The lab will also help drive product innovation throughout SiS, through in-depth research and testing.
Professor James Morton, Professor of Exercise Metabolism at Liverpool John Moores University, is heading up the new service and dedicated team for Science in Sport as Director of Performance Solutions.
“Essentially, we are bringing a new model and methodology of how to deliver high performance nutrition in sports. Our Performance Solutions framework is a way of thinking which helps sports identify their key performance determinants, priorities and solutions, the result of which will help deliver winning outcomes” says Morton, who has worked with the likes of Team Sky and Liverpool FC over the past 10 years.