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Ted Munson

Performance Nutritionist

Time for a new gel

Discover how our leading GO Isotonic Energy Gels differ from the competition to deliver world class nutrition that fuels your performance.

Why choose the GO Isotonic Energy Gel?

GO Isotonic Energy Gel:

  • The world's first isotonic gel
  • Provides a quicker supply of energy to the working muscles than a thicker, more concentrated gel
  • Clean taste. Designed to be absorbed without needing additional water
  • Easily digestible and light on the stomach

What does 'Isotonic' mean?

The tonicity of a solution refers to its concentration. This concentration affects how easily and quickly water and carbohydrate moves from the gut into the bloodstream. Ultimately this will affect how quickly the gel can be used as an energy source.


If a solution is hypertonic, it has a higher concentration than the fluid in the body. This means that water particles will have to be pulled from the cells into the gut to help it absorb and balance up this concentration. This slows down the availability of the energy from the gel and can bloat your stomach and be very uncomfortable. You’d need to take a considerable amount of water with this solution to help it digest.

If a solution is hypotonic, it will have a lower concentration than the fluid in the body. This means that it will empty quickly from the stomach, but it will not contain much energy.

An isotonic solution has the same concentration of dissolved particles as the fluid in the cells within the body, typically this means having a tonicity between 290-310 mmol/kg. You do not need to consume water with this solution to help it digest.

The carbohydrate source in GO Isotonic Energy gels is maltodextrin. We select maltodextrin with a particular size of molecule, known as its’ molecular weight. This allows us to balance the amount of energy delivered versus how quickly it empties from the stomach. This means that you will feel the performance benefits of taking on a  GO Isotonic Energy gel far more quickly than when a non-isotonic gel is consumed.

The risk of upsetting your stomach is also reduced. Energy gels with an osmolality close to the gastric content (i.e. isotonic) may promote high carbohydrate delivery to the small intestine compared to thick, concentrated hypertonic gels (1)

Click the infographic below to enlargegel_infographic

What does the research say?

A published study in the International Journal of Sports Nutrition & Exercise Metabolism compared a large range of gels that are currently available on the market (31 gels from 23 brands). It showed that there are huge variances in the concentration of gels across the market. The GO Isotonic Energy Gel was the only isotonic gel tested (2).

The variations in energy density, carbohydrate content and energy source are reflected in the osmolality and concentration of each gel. The majority of sports gels (when consumed with insufficient water intake) are not aligned with promoting gastric emptying and optimum carbohydrate delivery (1). Compared to the GO Isotonic Energy Gel, 70% of the gels sampled were >2000 mmol/kg. Such osmolality values would not facilitate rapid gastric emptying and carbohydrate delivery to the small intestine (1). With a concentrated, hypertonic gel like the market leader, to make the solution isotonic, an individual would need to have at least 7.8 oz of fluid with the gel to allow easy digestion. This is based on diluting the gel to make it 300 mmol/kg (isotonic).



oz of water to dilute

Hammer Gel Rapid Energy Fuel Chocolate



Accel Gel Rapid Energy Gel citrus orange



Power gel Original



GU Energy Gel





  1. Vist, G. E., & Maughan, R. J. (1995). The effect of osmolality and carbohydrate content on the rate of gastric emptying of liquids in man. The Journal of Physiology486(2), 523.
  2. Zhang, X., O’Kennedy, N., & Morton, J. P. (2015). Extreme variation of nutritional composition and osmolality of commercially available carbohydrate energy gels. International Journal of Sport Nutrition and Exercise Metabolism25(5), 504-509.



  • Sis
    Tim julian commented on October 12, 2017 at 3:56 pm

    Can't wait to order your product will be ordering

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