Learn more from our ambassadors
Max WillcocksUltra Trail Runner
Jonny JacobsStrength and Conditioning Coach and OCR Competitor
Eloise Du LuartAmateur Triathlete on the road to Pro
Ben GregoryTeam GB Decathlete
James WardYorkshire based cycling enthusiast
Beth PotterGB 10k runner, olympian and newcomer to triathlon
Ultra Endurance Runner
Max Willcocks is an ultra/trail runner, as well as a nutritionist with a background in strength and conditioning . He has raced in various events all over the world, from cross country skiing in the arctic to mountain running in the Colorado Rockies.
Personal Trainer and OCR competitor
Jonny has a MSc in Strength and Conditioning and works as a full-time PT in South West London. He has been working in the sport and fitness industry for over 15 years. Jonny turned a competitive OCR racer himself in 2015 and is aiming to qualify for the UK, European and World OCR champs to prove that training for strength and size goes hand in hand with endurance training.
Eloise Du Luart
Eloise is a former lacrosse player, playing for 3 years as a member of the Senior and Junior England Lacrosse Squad. Eloise turned to triathlon when she started University in September 2012 following an injury in my Gap year that made her discover spinning. Since then Eloise has never looked back, becoming Age Group World Duathlon champions in her first year of racing and European Triathlon Champion the following year. Following graduation, Eloise is now training as a full-time triathlete, focusing on the middle distance events on a journey to become a professional athlete.
Ben is a British Decathlete who hails from Wales. He is a two-time Commonwealth Games finalist and just missed out on Rio 2016. His next Goal is to qualify for Tokyo 2020.
Yorkshire based cycling enthusiast
James is a cyclist based Yorkshire. He spends an inordinate amount of time pedalling his way around the Yorkshire Dales and further afield when the opportunity arises.
James is always looking for new roads to ride; the more vertical it gets, the happier he is. Whether it's snow, rain, wind or ice he'll always be on the road.
Team GB 10k runner, olympian and newcomer to triathlon
Beth Potter is a British long-distance runner and triathlete. She competed for Great Britain in athletics at the 2016 Summer Olympics in Rio de Janeiro.