Serious About The Science Behind The Sport

Our commitment to quality and performance is our priority; learn more about our brand and the people behind it who ensure everything we do is #fuelledbyscience.

Learn more from our ambassadors

We support a range of athletes across multiple disciples, learn more by clicking the icons
  • Max WillcocksUltra Trail Runner
  • Jonny JacobsStrength and Conditioning Coach and OCR Competitor
  • Eloise Du LuartAmateur Triathlete on the road to Pro
  • Ben GregoryTeam GB Decathlete
  • James WardYorkshire based cycling enthusiast
  • Beth PotterGB 10k runner, olympian and newcomer to triathlon

Max Willcocks

Ultra Endurance Runner

Max Willcocks is an ultra/trail runner, as well as a nutritionist with a background in strength and conditioning . He has raced in various events all over the world, from cross country skiing in the arctic to mountain running in the Colorado Rockies.

Jonny Jacobs

Personal Trainer and OCR competitor

Jonny has a MSc in Strength and Conditioning and works as a full-time PT in South West London. He has been working in the sport and fitness industry for over 15 years. Jonny turned a competitive OCR racer himself in 2015 and is aiming to qualify for the UK, European and World OCR champs to prove that training for strength and size goes hand in hand with endurance training.

Eloise Du Luart

Professional Triathlete

Eloise is a former lacrosse player, playing for 3 years as a member of the Senior and Junior England Lacrosse Squad. Eloise turned to triathlon when she started University in September 2012 following an injury in my Gap year that made her discover spinning. Since then Eloise has never looked back, becoming Age Group World Duathlon champions in her first year of racing and European Triathlon Champion the following year. Following graduation, Eloise is now training as a full-time triathlete, focusing on the middle distance events on a journey to become a professional athlete.

Ben Gregory

Professional Decathlete

Ben is a British Decathlete who hails from Wales. He is a two-time Commonwealth Games finalist and just missed out on Rio 2016. His next Goal is to qualify for Tokyo 2020.

James Ward

Yorkshire based cycling enthusiast

James is a cyclist based Yorkshire. He spends an inordinate amount of time pedalling his way around the Yorkshire Dales and further afield when the opportunity arises.

James is always looking for new roads to ride; the more vertical it gets, the happier he is. Whether it's snow, rain, wind or ice he'll always be on the road.

Beth Potter

Team GB 10k runner, olympian and newcomer to triathlon

Beth Potter is a British long-distance runner and triathlete. She competed for Great Britain in athletics at the 2016 Summer Olympics in Rio de Janeiro.