ELITE PERFORMANCE

2024 MOST POPULAR PRODUCTS

World leading nutrition, chosen by you

LEADERS IN PERFORMANCE

PROVEN BY PERFORMANCE

A pioneer in endurance fuelling. Proven to provide ultra-high levels of available carbohydrate to multi-hour endurance athletes.

  • 1:0.8 maltodextrin to fructose ratio
  • 17% increase in energy efficiency
  • Enhanced power output during max efforts

HYDRATION DURING WINTER TRAINING

Why is it important?

FUEL LIKE A PRO CYCLIST

Enhance your own recovery process

SiS ATHLETES

TRUSTED BY ATHLETES

All products are Informed-Sport tested, so for me as a professional athlete that is a really key part, knowing that the products are of high quality and exactly what’s in them is exactly what it says on the packaging.
EILISH McCOLGAN

ELITE RUNNER

My two favourite products are the BETA fuel dual source energy gels and the lemon BETA fuel energy chews. In the race I feel good using them, they help a lot and also to integrate quickly. Especially when the race is very intense.
FILLIPPO GANNA

INEOS Grenadiers

Training is one thing but focusing on recovery is just as important, especially when training for Triathlon. If you have a busy life getting the right food in on the go is hard, from REGO Rapid Recovery to the GO Energy Bakes.
TIM DON

TRIATHLETE