The SiS Winter Academy Launches

We’re excited to launch the SiS Winter Academy, a new three-month support system for a select group of amateur athletes taking part in a range of different endurance sports.

After receiving hundreds of applications, we carefully selected nine individuals who will receive personalised nutritional advice and cutting edge SiS products to improve their performances. Taking part in cycling, running, triathlon and open water swimming to varying levels of competition, the Academy athletes will blog about their training every few weeks, as well as using social media to provide updates.

We’d like to congratulate the following athletes on joining the SiS Winter Academy:

Alex Oates (Cycling)

Alex is a keen cyclist on both the road and the track, but admits to letting things slip over the last ten years as his desk job took over. Tackling the London to Paris ride in 24 hours as well as a number of personal mountain challenges in Europe and racing closer to home, Alex has set himself some impressive targets for 2013 and we’re looking forward to supporting his training.

Sarah Davies (Cycling)

Regularly leading the social ride at her local cycling club, Sarah is a committed cyclist but doesn’t see the same improvements in form that fellow club members are achieving. Sarah has identified that nutrition is an area that definitely needs some attention for her riding – but also to master the Kielder 100 in 2013, an event that she didn’t get to finish this year after just missing the time cut-off.

Simon Willis (Cycling)

With a background in sportives both here in the UK and abroad, Simon has identified some key training goals for 2013 to build on a fitness assessment and will be taking on both Raid Pyrenees and La Marmotte in the New Year. Simon is also a prolific blogger about all things cycling – as well as life in the Scottish Highlands.

David Fort (Running)

After putting in the training for the London Marathon for a few years, David has been successful in getting a place in the ballot and will be taking part in 2013 to raise money for Breast Cancer Care, a cause very close to his heart. David leads a busy lifestyle so is looking to the SiS Winter Academy to provide an extra boost to his training so that his London Marathon experience is a positive one.

Daniel Thorne (Running)

Daniel graduated as a physiotherapist last year and has been running competitively since 2007, focusing on steeplechase in the summer and cross country during the winter. Daniel’s background means he is fully aware of the importance of nutrition and is continually looking for ways to train smarter. Now in the best shape of his life, Daniel is looking forward to being able to share his experiences while racing and training with the SiS Winter Academy.

Kerry Willacy (Running)

Describing herself as “about as average as it is possible to be”, Kerry is a busy mother of two who spends her free time orienteering and running trail races in the Lake District. Taking on the London Marathon for the first time as she approaches a landmark birthday, Kerry is looking for expert nutrition advice to supplement her current use of jelly babies.

Dan Hustwayte (Triathlon)

Dan took up triathlon earlier this year after three years of road cycling and aims to compete in the East Coast Triathlon in April, beating last year’s time. Self-coached with a MSc in Sport and Exercise Physiology, Dan is looking to add the nutritional backbone to his existing training to reach his full potential.

Matt Fisher (Triathlon)

Matt has had international success in the sport of triathlon and regularly finishes in the top ten for his age group, where he has represents Great Britain. Having reached his current level through dedication and commitment, Matt is looking forward to finding out whether, with the support of SiS, his winter training plan will deliver the strong results he is hoping for in the 2013 season.

Carol Cashell (Open Water Swimming)

Carol is taking on two impressive open water endurance swims next year, including a 28 mile swim around Manhattan in June. While she is familiar with SiS and uses products regularly in training and competition, Carol is looking for expert advice to support her training aims over the next few months in the approach to her 2013 goals.


To keep up to date with all of the latest news from the SiS Winter Academy, please keep an eye on our website, Facebook and Twitter pages, using the hashtag #SiSWinterAcademy for the latter.

The Academy will run from November until February 28th 2013.
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