9th January 2012
Sports nutrition brand SiS has signed a new five-year deal to continue as the Official Supplier of Sports Drinks and Sports Nutrition of the GB Rowing Team. The partnership renews SiS’s commitment to the high-performance arm of British Rowing, a relationship which was launched in 2009 since when the Team has won 15 World Championship Gold medals.
As a result of the partnership, SiS will continue to provide all of the GB Rowing Team’s Senior, Adaptive and top Development rowers with the nutrition they require to ‘prepare, perform and recover’ in their gruelling training and competition regimes until the end of 2016. This includes a full range of nutritional products for hydration, energy and recovery, all developed by SiS’s highly-trained team of sports scientists, food technologists and physicians.
GB Rowing Team Performance Director David Tanner CBE commented, “We are an ambitious team and know that the rest of the world will raise their game in London so winning medals will be tough. As host nation, and a leading rowing nation, we will be a target for the rest of the world. I am confident that our rowers – with our outstanding coaches and team support – are in good shape for the Games and will do us proud on home waters in front of a passionate home crowd at Eton-Dorney in July and August”.
“Nutrition is a key part of this, and we’re thrilled to have SiS’s continued support. We have worked with them for a number of years, and they are incredibly proactive in working with our nutritionists to develop new products specific to our needs to help get the best out of our rowers.”
SiS Sales Director Tim Lawson said of the partnership, “We’re really pleased to be working with the GB Rowing Team for another five years. A key aspect of this relationship for us is development, and we’re keen not only to support the Seniors who did us proud at the World Championships earlier this year, but also the younger rowers coming up through the ranks. We look forward to working with and supporting all of these individuals in the next five years to contribute to the long-term success of the GB Rowing Team.”
